SOFT-DRINKS COMPANIES SHOULD PAY THE PRICE FOR THEIR CONSUMERS HEALTH

Released on = December 16, 2005, 4:58 am

Press Release Author = Alex Rayner, Captive Minds Ltd

Industry = Food & Beverage

Press Release Summary = As Mr. Williams, MP for Brecon and Radnorshire publicly
states that "the history of the approval of aspartame puts public health regulators
and politicians to shame" a leading innovator in soft-drink manufacturing, T&T
Beverages, shows that the use of alternative sweeteners can be easily achieved.

With the enormous variety of sweeteners available on the global markets, why don't
other leading brands follow the example of innovative soft-drinks manufacturer T&T
Beverages who, in offering the consumer a healthier soft-drink, are willing to
absorb the higher associated costs.


Press Release Body =
Tony Parente, Managing Director, T&T Beverages states:

\"At T&T Beverages ( http://www.ttbeverages.com ) we have always monitored trends and been sensitive to scientific and social issues relating to the manufacture and sale
of soft drinks particularly as children often drink our products.

We have striven to keep our products free from contentious ingredients, starting
three years ago with the removal of refined sugar ahead of many of our competitors
as we could foresee serious issues surrounding sugar consumption and a rise in
obesity amongst kids.

Subsequently, over a year ago we took a decision to remove the preservative Sodium
Benzoate, yet another ingredient that has attracted adverse write-ups and to change
the sweetener system in our range. We removed Aspartame and Acesulfame K and
replaced them with Sucralose as we were concerned about some of the negative media
coverage Aspartame was starting to attract.

We felt this to be the only and right thing to do for a manufacturer such as T&T
Beverages to take forward to consumers. In the meantime we will continue with our
efforts to support the UK becoming a more health conscious nation although this can
only be achieved if we gain the support and cooperation of the major soft drinks
retailers\".


Web Site = http://ttbeverages.com

Contact Details = FOR FURTHER INFORMATION PLEASE CONTACT ALEX RAYNER AT CAPTIVE
MINDS ON 020 7 392 2665 OR ALEX.RAYNER@CAPTIVEMINDS.CO.UK

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